I’ve noticed recently that there are allot of Webinars and articles touting the trends within Business Continuity Management, Disaster Planning and many other ‘disaster’ related industries; to the point where ‘trend’ has become a buzzword for anything new regardless of how much value – both long term and short term value – it might offer. Trends are sometimes treated as short lived crazes or fads, usually giving way to something else a few months later. You can compare it to the regular diet fads and trends that come and go year after year. For years there is focus on carbs…..and then it’s on proteins…..and then….
What I don’t understand and get very frustrated with, are those individuals who publish these articles (via trade publications, webinars etc.) and treat various BCM/DR activities as a trend. They tell us the industry is going in a specific direction yet many of these trends setters are actually ‘spin doctors’ and end up being sales people for new products. I find that a bit insincere . When you think about it, how can there be a trend with ‘people safety’? You might have differing responses and differing life safety equipment in place, but there’s no trend here; live safety is live safety (and should always be priority #1).
Yes, BCM/DR evolves and new products come on to the market at a blistering pace (at least it feels that way when you open up the latest trade publications and there are new vendors), but being a trend or temporary fad just isn’t one of them. The products may trend, come and go, ebb and flow but the basic foundation of BCM/DR remains the same. Houses come in all shapes and sizes, yet the fact that houses have a floor, walls, a roof, plumbing and other basic foundations. The trends might be how it’s decorated and the shape of the house; the basic foundation is the same. That’s true for BCM/DR, the foundation is always there; we shouldn’t be suckered into trends or temporary fads. A BCP will be a BCP. An IT DRP plan will always be an IT DRP plan — the mechanics of how to do it might be the trend. ARGH!
© StoneRoad 2016
A.Alex Fullick has over 19 years’ experience working in Business Continuity and is the author of numerous books, including “Watch Your Step”, “BIA: Building the Foundation for a Strong Business Continuity Program.”and “Testing Disaster Recovery and Business Continuity Plans.”